Trademarks and Patents

The product is something that is done at the factory; the brand is something that is purchased by the consumer. The product may be copied by a competitor; the brand is unique. The product can be overcome rapidly; the brand successful is eternal.
Stephen King.

The "American Marketing Association" defines trademark, or brand, as a name, term, sign, symbol or design, or a combination of several of these elements, in order to differentiate a product or service from your competitors.

The American Marketing Association defines brand as a name, term, sign, symbol or design, or a combination of several of these elements, in order to differentiate a product or service from your competitors.
Organizations take care of building their brand equity creating identification structures and brand recognition with your target audience. Such work of identification and recognition is multi-disciplinary and depends on numerous factors related to the brand.

The concept of Brand Equity is not to be concerned only with the image that the brand has to its consumers but rather with the value that this brand brings. And when we talk about value, we take into account all the attributes of the company and the brand, both the plant and equipment as the intangibles, that is, everything that is behind the brand: sale, customer service, product quality, ease of purchase, services and others.

The product is something that is done at the factory; the brand is something that is purchased by the consumer. The product may be copied by a competitor; the brand is unique. The product can be overcome rapidly; brand successful is eternal.

We have an efficient and organized structure, giving our clients total assistance in industrial property. The constant search for improvement of our work has taken us to ever greater level of commitment to the achievement of results for our customers.

Operating is a foreign country requires taking care of your intellectual property when it comes to trademarks and brands. NEST is prepared to assist you to protect your trademark or brand.

Trademarks and Patents:

Meeting the demands of a highly competitive market, the NEST-Strategic Business gives customers and users, the freedom of action needed, generating in turn, cost reduction, adding reliability and safety of our services.

Mark is the main link between the business and the customer, because it is through it that it identifies the business and sets it apart from the others. Over time, the brand becomes the benchmark of the quality of that product or service, so the need of the patent.

Brands

-Trademark Industry (Normative, Mixed, Figurative, Three-dimensional)
-Commercial Trademark (Normative, Figurative, Three-dimensional, Mixed)
-Service Trademark (Normative, Figurative, Three-dimensional, Mixed)
-Certification Trademark (Normative, Figurative, three-dimensional, Mixed)
-Collective Trademark (Normative, Figurative, Three-dimensional, Mixed)

Patents

-PI (Privilege of Invention) - inventive step + novelty
-MU (Utility Model)-functional improvement
-CI (Certificate of Addition of Invention) - improvement
-DI (Registration of Industrial Design)-visual new and original